Direct Marketing & Advertising - Case Study

Message Labs

MessageLabs is a leading provider of Internet-level managed email security services. Through its SkyScan portfolio of services, MessageLabs customers are protected from email-borne threats such as viruses, unsolicited mail and pornographic material, before such content comes anywhere near their network boundaries.

MessageLabs’ SkyScan services are powered by a global network of email processing engines, or ‘Control Towers’, which currently spans the UK, Germany, Netherlands, the U.S. and Hong Kong. The network is centrally managed from a Global Operations Centre in the UK and scans email for over one million users with no discernible impact on delivery times.

This promotional competition-based direct mail tool was employed to promote attendance at a globally-focused Internet trade show.

Hit the image to download full version as Acrobat pdf...